Our Market Research Results

These are the findings from our video on our market research.

We found that the majority of our target market thought that a ''Thriller'' would be the best genre for a short film, as it would be interesting to see how the film can start and finish within the 5 minute filming period.

We found for magazine review our target market look at the star ratings (usually on a scale of 1-5). Also we found that a large part of our target audience look at action shots from the film, as that usually gives them a feel of what the film would be like.

For our poster our target market answered that they found the use of bold colours catch their eye, and if the colours reflect the mood of the film the film that was better at attracting an audience. Others answered that an action shot from the film was a good step towards attracting the audience.